E4Share – Your Local Community Guest Post Directory

E4Share is Your Local Community Guest Post Business Directory.

At E4Share, we are dedicated to providing high quality articles from local community businesses.

Basically, we’re offering local businesses the opportunity to just post and offer their expertise and/or products to our readers. This works well for everyone because our readers gain valuable inside information that you can offer and you in return receive exposure of your website and the chance to get leads and additional business.

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We’d like to thank everybody that is involved in our guest postings providing such valuable content and also for our readers who make a whopping opportunity available to the entire world.

We encourage our local visitors to register with us for approval to become a guest contributor.

Our Contributors

Written by Jock Jensen.
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WordPress is the most popular CMS in use today. According to Codex, WordPress powers nearly a quarter of new sites today, is the content management system (CMS) of choice for more than two thirds of the top million sites making it the most popular on the web, and is trusted by content publishers both large and small including CNN and the NY Times. With more than 50 million sites globally and eight years of proven history, you know you’re getting the best software for the job.

Grow Your Business By Learning About Search Engine Optimization

For those who are already webmasters, you will already understand how important search engine rankings are for a successful internet business adventure. This is how you will get more business online. Read this article to find out how you can rank higher in search results and generate more sales.

First, you need to learn what search engine optimization is all about. Logically, users should decide how sites rank and how relevant search phrases and keywords are for sites. Computers do the job by using algorithms and it is they that decide a websites ranking. SEO will boost the traffic to your site by optimizing the ranking of your page in search engines.

There are several factors to a web rank. These factors are utilized by search engines. Search engines will examine your headings and your content for keywords that are relevant to a particular search. Try to keep the traffic flowing on your site, as this is what the trackers measure.

It takes time to get high rankings. Do everything possible to make the search engines love your site. Fill your titles and headings with plenty of relevant keywords. Doing so will be helpful. But, keep in mind that is will take some time to establish your site in the rank and file of search engines.

Unfortunately, there is no way to pay directly for a higher rating on the search engines. There are, however, paid featured spaces that are available for businesses to purchase. If you are unfamiliar with these featured spots, visit any search engine, and conduct a search for a product. They will be featured at the top of the search-results page. Larger corporation seem to be the only ones that can pay for this service.

Aside from keywords and phrases, another great way to increase your search engine optimization is by linking. When you approach your link situation, look at three things: internal links, external links, and links other pages have pointed to you. Try to find some online allies to link between.

When the demographic that you are trying to reach brings visitors to your site, you will know that your targeting has been successful. Some customers may stumble upon your site randomly, but you shouldn’t count on them to buy anything from you. To get the attention of your target customers, you need to know which keywords they use when they conduct a search for your products or services. Use those keywords to increase traffic to your site. It would also be wise to purchase advertising space on the websites that your target market is likely to already be visiting.

Every business should have a website. If you are reliant on Internet based sales for your business, then a website is a must. Using the tips in this article, you can use your website to get more customers and make more sales.

For more information and expert advice, contact your local WordPress Maintenance Services Company.

Written by Matthew Donovan.
Visit us at:
ToolUp.com
4170 W. Harmon Ave. #4, Las Vegas, NV 89103
USA

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Milwaukee Tools
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Hand Tools
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Easy Answers To Make Shopping For Tools Online A Snap

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Millions of people every day shop online. You can join the millions of people, even though you might be reluctant to try. Once you get the hang of how easy it is, and how you can protect yourself, you might find you prefer shopping online than any other way. Here are some tips to get you going.

If you’re concerned about whether a shopping site is legitimate or not, do some research about it. The internet can be a great way to find out about other people’s experiences with different sites. If the reviews of others seem promising, consider making a small first order. This can allow you to test out the customer service, shipping, and gain a feel for the company without risking a lot of money.

Consider auction sites if you want to save money on the products you buy online and want to make online shopping more fun. If you place your bids at the right moment and have some fun while browsing through auctions, you will get some great deals. Learn more about bidding strategies before getting started.

When you are making any power tools purchases online and you are required to make a user account, never use the same passwords that you use on other websites. Do not use your e-mail or banking password to make an account to buy tools from a web retailer. They could have access to more than just your profile on the retailer’s store if someone was able to see this password.

Before you buy anything, read customer testimonials. People are more than happy to complain about bad service online, so look for sites and testimonials that are terrible so that you know what you’re getting into. You should normally take bad reviews with a grain of salt, but if you see many, you know there is a problem.

Read all information on the items that you wish to buy. An online picture is sometimes deceiving. It may make something look smaller or larger than it really is. Carefully read the entire description to understand exactly what you will get.

Make sure that you check the address bar before buying anything if you receive an email that looks like it is sent from a legitimate site offering you a great deal. In order to get unsuspecting people’s personal information, there are many scammers out there that spoof legitimate sites. Just be aware.

Try signing up for services that let you get free shipping from certain stores if you shop online a lot. Such services have partners, and you can use free trials to see if subscriptions are actually worth it. In order to identify the best one, experiment with multiple services.

You should be able to access your credit card statements online. Get in the habit of checking them at least once a week, particularly if you shop online a lot. You will be able to dispute it right away if a charge pops up that you don’t recognize. However, if you don’t check it soon enough, you may not have any recourse.

Put a password on your smartphone and tablet devices. Many people do not realize that their smartphone or tablet stores their credit card information on the phone. If your smartphone or tablet is stolen, thieves will be able to see your personal information and credit card information. You can help protect yourself, by putting a password on your device.

When shopping online for tools, be sure you check out the site’s return policy. Tools are one of the easiest things to shop for on the Internet, but you need to be sure it’s the item brand you want. Only purchase power tools from a site that has a solid return or exchange policy.

Check the online store’s privacy policy. The privacy policy is there for your protection. Though the jargon may seem convoluted, the privacy policy for a shopping site will let you know how your personal information is handled. Will your personal data and payment information be stored with the merchant? Will data be shared with third parties? This is information you should know before giving any of your personal info.

Remember to do your research if you plan to buy on eBay. First, check out the seller’s feedback and make sure they have been around for at least a year and that they’re doing a good job as a seller. If it is used or not, check out shipping costs and the details of the item as well – especially.

It is important to keep your web browser up to date if you shop online often. Do this by updating your operating system every time an update is available. Out of date operating systems allow hackers to get into your computer and steal your personal information. Additionally, trojan virus can easily be implanted into your computer.

You might be hesitant to start shopping online, but there’s really no reason to be. This is something that more and more people are doing, with good reason. Make sure you try each of the tips to optimize your shopping experience. You may one day decide that you’re only going to shop this way!

Written by Myron G. Martin.
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TheSmithCenter.com
361 Symphony Park Avenue Las Vegas, NV 89106
USA

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Explore The Smith Center

The Smith Center Building Las VegasFrom the very beginning, The Smith Center was envisioned as a world-class performing arts center that would develop and present the best and brightest in a broad range of first-rate programming and unite the residents of our community.

Before ground had even been broken in Symphony Park, The Smith Center was projected to make history with this new cultural complex in Southern Nevada; it would enable Southern Nevada to take its place on an international stage, celebrating artistic excellence, education and culture from around the world.

The great ambition to develop a nationally renowned performing arts center urged The Smith Center’s design team to visit venues across North America and Europe in 2007 in order to study some of the world’s finest opera houses, concert halls and performance venues. After they toured multiple historic venues including Palais Garnier in Paris, the Musikverein in Vienna and La Scala in Milan, they came together to collaborate their findings and design The Smith Center for the Performing Arts.

The Smith Center’s board of directors passionately worked on this project for more than a decade. While the board of directors has since changed, the original board when The Smith Center opened its doors in 2012 was composed of the following 18 exceptional individuals; Chairman Donald D. Snyder, Vice Chairman Dr. Keith G. Boman, Secretary Kim Sinatra, Treasurer Charles L. Atwood, Gary N. Jacobs, Senator Richard Bryan, Alan M. Feldman, Robert Forbuss, Nancy Houssels, Scott Y. MacTaggart, Richard H. Plaster, Johnathan S. Halkyard, Jacqulyn C. Shropshire, Roger P. Thomas, Rose Mckinney-James, Sig Rogich, Diana Bennett, and Cedric Crear.

Myron G. Martin, who has remained The Smith Center’s President and CEO from the beginning, has an extensive background in production and performing arts center management.

The Smith Center is funded by a public-private partnership.

Public Sector: The city of Las Vegas provided land, infrastructure, environmental clean-up, and parking to the project and the city of Las Vegas, Clark County and State Legislature collaborated on a car rental fee that resulted in a bond of $105 million – a combined City commitment total of $170 million.

Private Sector: In 2005, The Donald W. Reynolds Foundation granted the project a landmark gift of $50 million in honor of their chairman, Fred W. Smith, and his wife, Mary. This incredible donation led our private funding campaign. Since then, the Reynolds Foundation has continued their generosity, pledging an additional $100 million grant to help complete the campus. This gift is the largest philanthropic donation in state history, and combined with their initial contribution, makes it the second largest donation to the performing arts in the United States.

These amazing private and public donations were essential to the production of the awe-inspiring entertainment center that we have today and it is donations that The Smith Center continues to receive from a variety of companies, organizations, and private citizens that keep the center thriving today in the heart of our culturally-evolving city.

Written by Marissa Jean.
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Paymons.com
8380 W. Sahara Ave.
Las Vegas, NV 89117
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It’s easy to open a local restaurant that serves ethnic food to a small niche following. Here’s how to go mainstream.

Paymons Mediterranean Cafe & Lougne logoEthnic eats have always been popular in the U.S. As a country of immigrants, we’ve brought our foods with us, offering comfort and a way to stay connected to our pasts.

Small, ethnic restaurants span much of the country, often located in neighborhoods that have drawn immigrants from a common country.

But while it’s relatively easy to open a local enterprise to serve ethnic food to a homesick population of recent arrivals, making the leap to a mainstream market requires an extra dash of savvy.

It’s easy to stay small and niche

The recipe for niche success is fairly straightforward: Make something authentic that’s not widely available. For example, if you give a local population a whiff of their homeland and a comfortable place to hang out, you have a good chance of winning loyalty from folks familiar with the cuisine and customs.

However, businesses that cater solely to the populations their cuisines represent leave easy money (and food) on the table. “I see all these small restaurants out there serving their niches that could do so much better,” says Houston-based Michael Cordúa, proprietor of seven award-winning South American restaurants in Houston.

“If they just moved out of the niche and into the mainstream, they’d see so much more volume,” advises Cordúa.

The allure of ethnic food

It’s an amazing tribute to globalization that consumers in most major cities can reach out and connect with the rest of the world through food.

What’s behind all this popular growth in ethnic eateries?

Cultural geographer Wilbur Zelinsky in 1985 authored probably the most exhaustive study of the history of ethnic restaurants in America. “In its ultimate, essential sense, culture is an image of the world, of oneself and one’s community,” he wrote.

Zelinsky studied the evolution of ethnic eating and theorized why some restaurants were successful crossing over while others were not: Ethnic restaurants succeed best in locations where the larger local populations are receptive to them.

According to Zelinksy, mainstream acceptance of a novel ethnic cuisine requires restaurateurs to meet customers halfway with food and experiences that are easy for them to assimilate.

The blueprint for ethnic-food crossover

Ethnic restaurants have achieved mainstream success by following many common practices.

Creating a transcultural menu

Houston’s Cordúa came from Nicaragua to Texas and recognized early the potential for getting big by going mainstream. Instead of focusing solely on a Nicaraguan menu, he went for more generalized South American food. “We want to make it safe for our customers to be adventurous,” Cordúa explains. ”When ingredients push the envelope of being exotic or just too extreme, I choose what my customers feel most comfortable with. I pay tribute to the ingredients the Americas have given to the world.”

Jeff Ecker, general manager of Paymon’s Mediterranean Cafe in Las Vegas, agrees with Americanizing the menu. Founded in 1988, Paymon’s underwent a format change in 2000 by adding more accessible American options while maintaining its original Middle Eastern cuisine.

Ecker cautions restaurants with an ethnic flavor to pay more attention to items like the beverage service when moving mainstream. “Walk into a Japanese restaurant, and you’ll see a lot of sake and not a lot of what mainstream customers are familiar with,” he said.

“To cross over, we changed the culture, from playing American music on the radio to adding Italian and vegetarian offerings on the menu.”

Iterating incessantly

Testing plays a big role in finding foods and ingredients that resonate with a larger audience. Don’t assume anything—test what works and eliminate what doesn’t.

For example, Cordúa tested native ingredients with his new clientele and found that grass-fed beef (typically used in South American kitchens) tasted inferior to the American palette. “We quickly swapped it out, opting for a more familiar experience for our new customers, unaccustomed to the South American diet,” he says.

Making exploration comfortable

Early on, Paymon’s found that its ethnic format proved too dissonant to lure in small groups of customers. “We got feedback that said in a party of four or five, there was always one or two holdouts who didn’t want ethnic,” says Ecker.

Restaurants need to balance the desire to be authentic with the practicality of providing something already familiar to a general audience. This includes translating menu items into English and choosing locations in central areas to attract the masses. Cordúa advises, “Have enough in your restaurant design and format to be mysterious but make the rest of the experience comfortable.”

Educating the customer

Not everyone is familiar with an ethnic meal. It’s a language and experience that requires some education. Post-launch, Cordúa spent a lot of time coaxing friends and family into his facility to introduce them gently to the new menu. (Ask him about hustling plantains at church events.) “From there, word of mouth brought in the next leg of customers,” he says, reflecting on the early marketing efforts of his first restaurant.

Paymon’s did something similar when it opened the Hookah Lounge, its pioneering store-within-a-store-concept. Paymon Raouf, founder of the restaurant, is seen as almost a cult hero, bringing the Hookah experience to America (he even owns the trademark). But to get a Las Vegas mainstream frequenting the Hookah Lounge, Ecker made sure to guide the experience for his customers foreign to the Moroccan format. “We don’t do any bellydancing or anything like that,” he says.

“It’s almost like a concierge service: We have an employee explain the experience, how to choose from over 20 different flavors of Egyptian tobacco, and then we just set the hookah up for them.”

Bringing in the media early and big

In a wired world, it’s easy to see if Internet advertising works or not. Everything is measurable. Not so with traditional PR: It’s expensive and hard to judge its value. But early on, Cordúa hired a publicist to approach local media organizations with his message.

From there, larger, national publications (like the New York Times and Esquire) got word of what was going on in Eastern Texas. “To be successful in the culinary world, you really need to be good at food and business,” said Cordúa, who holds an M.B.A. “Running a restaurant really is the commerce of art. As the owner, I’m not an artist with a supporting patron. I need to be liked and demanded.”

“And I’m willing to invest in that.”
Zack Miller is the author of the book Tradestream Your Way to Profits: Building a Killer Portfolio in the Age of Social Media and runs Tradestreaming.com.

Written by Doug Yuschalk.
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As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we get slapped by Google? Blackhat, Greyhat or Whitehat SEO? Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the most recent changes in Search Engine Algorithms. And that’s a lot to worry about … especially when your time is spread thin among a ton of other projects.

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